Challenge
The client, while enthusiastic, faced the typical confusion of a first-time founder. There was no clear direction on how to position the brand, what price points to choose, or how to stand out in the crowded skincare market. Additionally, setting up an online presence and understanding how to use paid marketing channels effectively was a major hurdle. There was an urgent need for clarity, structure, and a go-to-market plan.
Client Profile and Key Objective
Kozmetyx was launched by a passionate dentist with a vision to enter the skincare industry through a brand that stood for trust, effectiveness, and quality. As a first-time entrepreneur, he needed support in navigating the complex world of digital brand building—from identifying the right brand positioning and pricing, to executing a robust marketing and advertising strategy.
Strategic Approach
We began by conducting in-depth market research to define a solid foundation for Kozmetyx:
Chose brand colors, tone of voice, and visual identity
Performed competitor analysis across social media and e-commerce platforms
Conducted keyword research to inform product messaging and SEO strategy
Built detailed customer personas considering demographics, psychographics, and purchase behavior
Mapped a clear USP, product positioning, and SWOT analysis
To generate early traction and build credibility:
Designed creatives that were direct, relatable, and pain-point focused
Rolled out campaigns specific to Tier 1 & Tier 2 cities, addressing unique regional needs
Collaborated with influencers using well-scripted videos to boost authenticity and trust
Creative Approach
Creative Execution & Influencer Strategy
Developed a social media content calendar tailored to different stages of the funnel
Created a marketing funnel to drive awareness, interest, and add-to-cart actions
Planned content around educational skincare topics, testimonials, and UGC
Results Delivered
Within just 2.5 months, Kozmetyx achieved over 12 million impressions and reached 8 million people through its digital campaigns. With a remarkably low Cost-Per-Click (CPC) of ₹1.56, the brand saw 291 add-to-carts, indicating strong purchase intent and successful product-market fit. These metrics reflect the efficiency of our strategy and the quality of the audience targeting.
Key Takeaway
Kozmetyx’s successful entry into the market demonstrates how a data-driven launch strategy, backed by creative storytelling and precise audience targeting, can transform a founder’s vision into a visible and viable online brand. In less than three months, we built not just impressions, but real momentum—and laid a strong foundation for continued growth.
Pavithraa and her team are incredibly hardworking and dedicated. Throughout our journey of building Kozmetyx, they played a crucial role across every stage — from branding and website design to in-depth market research, marketplace listing, and running impactful Meta and Amazon ads. They went above and beyond their scope of work to support us, often taking initiative and offering valuable suggestions. I’m truly thankful for their commitment and for helping bring my skincare brand vision to life.
Selling Digital Products
Education Brand
