Client Profile and Key Objective
Tribe for Good, a Mumbai-based educational institution, is dedicated to shaping the next generation of socially responsible leaders. Their mission involves educating high school students about engaging in impactful social projects for a better nation. However, the challenge they faced lay in raising brand awareness and effectively presenting this crucial topic to parents through advertising channels.
Challenge
Tribe for Good struggled to raise awareness among parents about their noble cause, facing rejection from meta ad policies due to the sensitive nature of their content. Engaging parents and garnering support for their children's involvement in social projects posed a significant challenge, highlighting the need for innovative approaches to overcome advertising barriers and effectively convey their message.
Executive Approach
01
Tribe for Good adopted a multi-channel approach, utilizing platforms like Google and social media to maximize reach and maintain consistent brand messaging across all channels.
02
By conducting A/B testing in different city tiers, Tribe for Good refined their target demographics and optimized ad targeting for maximum effectiveness based on data-driven insights.
03
Tribe for Good strategically scheduled ads to coincide with peak engagement times, leveraging data analytics to ensure optimal visibility and impact.
Creative Approach
01
Tribe for Good used compelling single static posts and videos to deliver their message clearly and effectively, resonating with their target audience and driving engagement.
02
By providing informative content on social projects and career advice, Tribe for Good ensured their social media channels offered continuous value beyond promotions, fostering sustained engagement.
03
Through interactive live sessions offering free career advice, Tribe for Good directly engaged with their audience, fostering trust and strengthening brand connection.
This case study is currently ongoing; however, all the information is up-to-date as of 25 March 2024
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